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Day 1 January 19th  
 
8:15am
Registration  
     
  Master of Ceremony Scott Budman, Anchor NBC Bay Area  
 
9:00am Opening words by Barbara Ralston, Stanford Hospital and Clinics  
     
9:10am
Genomics, Pharmacogenomics and Personalized Medicine
Professor Michael Goldman San Francisco State University
 
   
9:40am
What do Physicians Want From Genomics? The View From a Practicing Geneticist Embedded in a Department of Medicine Robert Nussbaum, MD UCSF  
   
  10:00am Building a Value Proposition for Personalized Medicine: The Good, the Bad, and the Ugly Kathryn Phillips, Ph.D. UCSF  
     
  10:20am Panel Discussion:
Development and Commercialization of New Therapeutics and Companion Diagnostics
   
       
  11:20am PharmGKB: Curating and Storing the World's Pharmacogenomic Knowledge
Professor Russ Altman
, Stanford University
 
     
  11:40am Integrating Genomic Medicine into Patient Care Trisha Brown DNA Direct  
   
  12:00pm Lunch and Exhibition  
     
1:00pm
A Personal Genome Professor Stephen Quake Stanford University  
     
1:20pm
Value-based Pricing and Sustainable Growth for Personalized Medicine
Patrick Terry Technic Solutions LLC
 
     
1:40pm
Networking and Exhibition  
   
2:00pm
Implementing Pharmacogenomics into Clinical Practice
Professor Alan Wu
UCSF Pathology & Laboratory Medicine
 
     
2:20pm

FDA Regulation: Challenges and Solutions, Elizabeth Mansfield, Ph.D. FDA

 
   
2:40pm
Bringing Preventive Genomic into Clinical Practice Vance Vanier, M.D. Navigenics  
   
3:00pm

Patients Like Me: Role of Multimodal Mining in Personalized Medicine,
Tanveer Syeda-Mahmood Ph.D.
IBM

 
     
3:20pm Fit for the BeneFit: Translation Towards Personalized Medicine - Multiple Sclerosis as a Model Professor Ariel Miller, M.D., Ph.D. Technion, Israel  
   
3:40pm Trend in Personalized Medicine Scott Jenkins, Ph.D. Dell
   
4:00pm Closing
   
6:30pm VIP Reception Honoring Dr. Leroy Hood (by invitation only)
 
Day 2 January 20th  
   
8:15am Registration
   
  Master of Ceremonies Carolyn Johnson Anchor ABC7 News
   
9:00am Systems Medicine, Transformational Technologies and the Emergence of Proactive P4 Medicine Leroy Hood M.D Ph.D. Institute for Systems Biology  
   
9:30am Bridging the Gap Between Needed Technical Standards and the Rapid Innovation
Michael.D. Amos, Ph.D. NIST, US Government
 
   
9:45am Enabling Personalized Medicine with Healthcare IT Michael Cantor, M.D. Pfizer  
   
  10:00am The Revolution in Genomics and Emergence of PM Clifford Reid, Ph.D. Complete Genomics
   
  10:20am Personalized Medicine for Diseases of the IMmune System Paul J. Utz, M.D. Stanford University  
   
  10:40am Panel Discussion:
Investing in Personalized Medicine: Are we there yet? The Promise, the Challenges and the Rewards
  11:20am Consumer Web Tools for Personalized Health Maintenance/ Prevention/ Monitoring
Esther Dyson
 
   
  11:40am Personalized Medicine - Some Real World Legal & Ethical Issues
Hank Greely, Ph.D.
Stanford University
 
   
  12:00pm Lunch and Exhibition  
   
1:00pm The (Giant) Missing Link: Payors Present Hurdles and Opportunities for Personalized Medicine
Bruce Quinn Ph.D.
Foley Hoag
 
   
1:20pm From Benchtop to Bedside: Speeding Personalized Medicine’s Translation
Paul Billings MD, PhD Genomic Medicine Institute ,El Camino Hospital
 
   
1:40pm Networking and Exhibition
   
2:00pm TOP 5 Company Presentations in front of the audeince and a VC panel
 
   
3:20pm Overcoming the Economic Challenges of Personalized Medicine
Matthew Hudes Deloitte Consulting LLP
   
3:40pm PMWC 2010 "Most Promising Company" Winner Announced
   
3:45pm Closing: Exhibition and Networking




  Program subject to change