Day 1 January 19th  
  Master of Ceremony Scott Budman, Anchor NBC Bay Area  
9:00am Opening words by Barbara Ralston, Stanford Hospital and Clinics  
Genomics, Pharmacogenomics and Personalized Medicine
Professor Michael Goldman San Francisco State University
What do Physicians Want From Genomics? The View From a Practicing Geneticist Embedded in a Department of Medicine Robert Nussbaum, MD UCSF  
  10:00am Building a Value Proposition for Personalized Medicine: The Good, the Bad, and the Ugly Kathryn Phillips, Ph.D. UCSF  
  10:20am Panel Discussion:
Development and Commercialization of New Therapeutics and Companion Diagnostics
  11:20am PharmGKB: Curating and Storing the World's Pharmacogenomic Knowledge
Professor Russ Altman
, Stanford University
  11:40am Integrating Genomic Medicine into Patient Care Trisha Brown DNA Direct  
  12:00pm Lunch and Exhibition  
A Personal Genome Professor Stephen Quake Stanford University  
Value-based Pricing and Sustainable Growth for Personalized Medicine
Patrick Terry Technic Solutions LLC
Networking and Exhibition  
Implementing Pharmacogenomics into Clinical Practice
Professor Alan Wu
UCSF Pathology & Laboratory Medicine

FDA Regulation: Challenges and Solutions, Elizabeth Mansfield, Ph.D. FDA

Bringing Preventive Genomic into Clinical Practice Vance Vanier, M.D. Navigenics  

Patients Like Me: Role of Multimodal Mining in Personalized Medicine,
Tanveer Syeda-Mahmood Ph.D.

3:20pm Fit for the BeneFit: Translation Towards Personalized Medicine - Multiple Sclerosis as a Model Professor Ariel Miller, M.D., Ph.D. Technion, Israel  
3:40pm Trend in Personalized Medicine Scott Jenkins, Ph.D. Dell
4:00pm Closing
6:30pm VIP Reception Honoring Dr. Leroy Hood (by invitation only)
Day 2 January 20th  
8:15am Registration
  Master of Ceremonies Carolyn Johnson Anchor ABC7 News
9:00am Systems Medicine, Transformational Technologies and the Emergence of Proactive P4 Medicine Leroy Hood M.D Ph.D. Institute for Systems Biology  
9:30am Bridging the Gap Between Needed Technical Standards and the Rapid Innovation
Michael.D. Amos, Ph.D. NIST, US Government
9:45am Enabling Personalized Medicine with Healthcare IT Michael Cantor, M.D. Pfizer  
  10:00am The Revolution in Genomics and Emergence of PM Clifford Reid, Ph.D. Complete Genomics
  10:20am Personalized Medicine for Diseases of the IMmune System Paul J. Utz, M.D. Stanford University  
  10:40am Panel Discussion:
Investing in Personalized Medicine: Are we there yet? The Promise, the Challenges and the Rewards
  11:20am Consumer Web Tools for Personalized Health Maintenance/ Prevention/ Monitoring
Esther Dyson
  11:40am Personalized Medicine - Some Real World Legal & Ethical Issues
Hank Greely, Ph.D.
Stanford University
  12:00pm Lunch and Exhibition  
1:00pm The (Giant) Missing Link: Payors Present Hurdles and Opportunities for Personalized Medicine
Bruce Quinn Ph.D.
Foley Hoag
1:20pm From Benchtop to Bedside: Speeding Personalized Medicine’s Translation
Paul Billings MD, PhD Genomic Medicine Institute ,El Camino Hospital
1:40pm Networking and Exhibition
2:00pm TOP 5 Company Presentations in front of the audeince and a VC panel
3:20pm Overcoming the Economic Challenges of Personalized Medicine
Matthew Hudes Deloitte Consulting LLP
3:40pm PMWC 2010 "Most Promising Company" Winner Announced
3:45pm Closing: Exhibition and Networking

  Program subject to change